Groen zijn is een Marketing Must.

"Fifty percent of marketing and PR management believe that an organization's green credentials are important to customers; and 84% predict this importance is likely to grow further over the next two years as the impact of environmental issues continues to bite, according to a new study.

Independent research commissioned by GreenPortfolio, the environmental relations division of Portfolio Communications, found being green cited as a key issue for staff, with 60% of respondents citing the importance of environmental credentials to employees.

Despite these findings, nearly three out of four (72%) companies have no green marketing plans in place and only one in three (33%) have senior management buy-in when it comes to going green, highlighting a pressing need for much more green marketing planning."

Waar blijven de Nederlandse bedrijven?

bron: www.greenbiz.com