Richard Branson geeft 3 miljard dollar voor bestrijding broeikaseffect.

"Sir Richard Branson, the British magnate and adventurer, said yesterday that his personal profits from airlines and a rail company that he controls — a sum he estimated at $3 billion over the next 10 years — would be invested in developing energy sources that do not contribute to global warming." Bron www.nytimes.com

En hij hoopt er uiteindelijk ook nog veel geld mee te verdienen.